Atlas Coffee Club
A US-based coffee subscription company that curates and delivers different exotic coffee from around the world each month. They offer regular and gift subscriptions.
Digital Community: 39,000+
Category: B2C
The Brief
Drive Q4 revenue growth by capturing holiday gifting demand and expanding Atlas Coffee Club’s reach to new audiences.
CAPTURING HOLIDAY DEMAND
Shifted strategy to focus on expanding Atlas Coffee Club’s reach to new audiences during the holiday gifting season, positioning subscriptions as a distinctive gift option for first-time customers.
Leveraged historical purchase data to identify gifting as a key acquisition driver in Q4, guiding investment toward initiatives that prioritized brand discovery over short-term conversions.
Identified high-opportunity regions through geo analysis to concentrate efforts where demand for premium gifting was strongest.
Positioned holiday campaigns as an entry point into the brand ecosystem, strengthening long-term customer acquisition beyond the seasonal period.