AVIS
A global car rental and mobility brand providing transportation solutions for business and leisure travelers in Singapore.
Category: B2B & B2C
The Brief
Drive adoption of vehicle leasing in Singapore by highlighting its cost-effectiveness while reinforcing awareness of AVIS’s full suite of mobility solutions.
NAVIGATING MARKET CHANGE
Identified the rollout of Malaysia’s Vehicle Entry Permit (VEP) as a key market moment and proposed leveraging it as an opportunity to educate Singapore drivers on AVIS’s mobility solutions.
Collaborated with internal stakeholders across marketing, operations, and regional teams to align messaging and ensure the brand response addressed real customer concerns.
Partnered with content, media, and performance teams to execute an integrated campaign that connected policy changes to AVIS’s leasing, rental, and chauffeur offerings.
Strengthened brand relevance by positioning AVIS as a trusted mobility partner during a period of regulatory change, supporting both awareness and service consideration.
