The Jerky Co.
One of Australia's largest suppliers of premium air-dried meats including Beef Jerky, Biltong & Snack Sticks.
Digital Community: 45,000+
Category: B2C
The Brief
To help launch and drive conversions to their new Exotic Truffle Fatty Beef Biltong Snack.
Building hype before launch
Created a pre-launch strategy to generate anticipation and capture early interest ahead of the product release.
Directed audiences to an early-access sign-up experience, building a qualified community primed for launch-day conversion.
Leveraged teaser messaging to position the product as exclusive and time-sensitive, increasing perceived demand before availability.
Established an owned audience base that could be activated for future launches, promotions, and brand communications.
Launch Day
Orchestrated a full-funnel launch strategy to convert pre-launch interest into immediate sales momentum.
Tested multiple creative directions to identify the strongest messaging for different audience segments and scale the highest-performing narrative.
Expanded reach to new audiences while re-engaging early sign-ups, ensuring both acquisition and conversion were addressed simultaneously.
Sustained post-launch growth by continuously feeding new prospects into the funnel while optimizing conversion among high-intent audiences.